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There are a lot of jobs in public relations, which is one of the highest paid positions in a company. The main duty of a public relations officer is to create good relations between the company and its clients. No matter what the company does that is illegal or improper or harmful to environment, the PR officer has the stressful duty to present all of this in positive light!

Now jobs in PR range between a variety of activities like collecting data to keep record of public interest and the current trends that are affecting customers and creating promos and events to gain support of specific clients. The PR Officer also creates press releases through the collected data. The main purpose of press releases is to promote awareness among the people, basically clients.

This field is readily expanding with new jobs being created everyday. You can work in separate public relations firms or simply get into separate companies. There you can work for profit and non profit organizations. There is a difference between both these types of companies.

In the first case, you will be working for a PR firm where you will have to handle the reputation of different companies. In the second case, you will be working for a separate profit or non profit enterprise where you will have to handle the public relations of one specific organization.

Job Profile

There are a host of careers in public relations. These include community relations, media relations, Employee relations, special events, marketing communications and fund raising.

Working in the Field

The work in public relations pays well but it is very hectic. Due to the immense stress, professionals may have to spend weekends or even extended work hours meeting deadlines. Some may also have to sacrifice holidays in order to cater to the demands of the company.


Jobs in public relations require some qualifications. Here is a list of what qualities you need to have to be successful in the field.

  • You need to have good imaginative skills to be successful in jobs in public relations. This is required because not only do you have to solve the present problems regarding reputation of your company; you will also have to figure out what problems might appear in the future.
  • Employment in public relations is impossible without good communication skills. The whole profile of this job is based on talking and writing to people. These people include industry peers and rivals, government officials, media personnel and the clients of the company.
  • If you want jobs in PR, you will also need to have a lot of self confidence. This self confidence will help you to deal with the stressful meetings and long hours with a smile. You will need to have a face to face contact with different groups and individuals and self confidence is very important for that.
  • Diplomacy and sensitivity to other people, groups and cultures is needed. Remember you will be in charge of protecting the company if it gets involved in some insensitivity issue with some group or individual. Then you should be able to empathize with the affected group or person.
  • Planning and organizing ability along with managerial and occupational skills are great skills which will put you two steps ahead of your competitors in these jobs.

So if you believe that you have these qualities, apply for jobs in public relations today!

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